Don’t get me wrong, Posts are important for visibility but there’s much more you can tap into. As part of the LinkedIn for Business course and the Social Selling training, we talk about creating visibility through posting. We also talk about how engagement – our real aim – can come from lots of other areas as well. I usually encourage people to start by focussing …
Author: Mark White
What to include in a great “About” section for your LinkedIn Profile
Have you created an About section on your profile that is talking to the people you want to speak to – or are you quietly turning them away?Might explain why they’re not engaging? 🤔 Let’s set the scene first. Someone lands on your Profile and are presented with your Banner, Photo & Headline. These form the ‘Introduction Card’ at the top of your profile – …
Using LinkedIn to enhance your Trade Show success
Trade Shows & Exhibitions season seems to be already in full swing – not to mention networking events and meet-ups!Well, whether you’re a visitor or exhibitor, LinkedIn is a fab part of the mix! I’ve been talking lots with training clients about posting business related content … in addition to the more personal stuff that we see so much of. Trade Shows, Conference, Exhibitions … …