I work extensively with individuals looking to make the most of LinkedIn. Sometimes this is in public courses run on a set format and for others they prefer the focus of a 1-2-1 session which is tailored to exactly meet their individual needs. There is also a special Training and Support package for those looking at the Sales Navigator account.
Initial training and then 12 months support to ensure that you are always up to date and using it effectively. Full details here.
i) 1-2-1 Sessions
The 1-2-1 sessions are designed to provide you with the tools to ensure that you will become a more effective and productive user of LinkedIn. Essentially a focused session on areas of interest to you – a ‘Power Hour’ if you like. Book a Power Hour or an Exploratory Call.
The session are determined by your business requirements to cover functional elements and processes on LinkedIn or very specific areas. This may include:
Some example areas might be:
- General business usage of LinkedIn
- Business Development / Social selling
- Getting the most from posting on LinkedIn
- Personal Branding on the site
- Job seeking or Career development
- Recruiting and using the recruitment options
In terms of the areas that can be covered, they really cover the extent of what would be of value to you. Some example areas might be:
- Plan a sales process to integrate into your sales activities
- How to create a Personal Profile that gets you found and markets you
- How to use advanced search techniques / boolean search
- How to promote and market yourself
- How to build and then benefit from your network
- Using Sales Navigator and building prospect lists
The process would consist of an initial call (not part of the paid sessions) to establish what you are looking for and then planning out the session / sessions and what we would be looking to cover in them. The sessions themselves would be using Skype or Zoom to allow screen share so that we can look at specific examples and can be recorded if required.
Cost is £150.00 per hour.
Book a Power Hour or an Exploratory call
ii) Group Training Sessions
There are two online training options allowing you to join a group of likeminded students looking to get the best from the site.
Monthly Group Sessions
This a 4 week programme aimed primarily at business people, freelancers, solopreneurs and consultants who are looking to get more from LinkedIn both from a personal branding and sales perspective.
The format is that each week there is a one hour group session conducted over Zoom. In these, we look at the four key areas that we need to develop successfully on LinkedIn and how you should look to implement them for your own requirements. There will then be a range of additional resources available to supplement the areas we look at during these group sessions.
The four sessions are:
Week 1 – Creating your professional brand
Week 2 – Identifying the right people to talk to
Week 3 – Building engagement and community
Week 4 – Developing a proactive marketing strategy
The next programme will be taking place in March 2025 and there is an early-bird price of £199.00 until the 15th February before reverting to the full price of £299.00.
Full details can be found on the Eventbrite page.