To help companies and their individual teams make best use of LinkedIn, we offer customised training on site at your premises. These workshops are designed to ensure that your teams are able to use LinkedIn to sell, market, recruit or simply network and promote your company together with the products and services you produce. Above all, it gives them the confidence to use a site which offers so much commercially when people are familiar with the possibilities and are able to use it in a focused and targeted fashion … not as a space to while away the hours!
Delivering the session
The training itself can be delivered either in person, which remains my preferred way of training, or online via Zoom, Teams or your preferred software.
For face to face training, transport is included within the quoted price and the sessions will tend to be either half-day or full day format, according to your preference and the areas that are to be covered.
With online sessions, I recommend that the training is divided into sessions of 2 hours – when multiple sessions are required, then this is delivered on separate days to allow the best possible intake of the information as well as reinforcement and checking of the areas covered.
After the session
Following the session, you will receive a set of key resources:
- comprehensive notes covering everything we’ve covered
- a customised profile checklist
- video resources on the search possibilities we examined (and additional updates)
- ideas on a content and engagement plan.
These resources will guide you in putting all of the elements we looked at into action and supports the 2 months email support that also comes as part of the training, allowing you to implement the training with focus and purpose.
Costs
The cost of a half-day training session (including Sales Navigator if required) for up to 10 people starts at £695.00 with a full-day session at £995.00 (exVAT). Larger teams can be accommodated on request as can shorter presentation style delivery.
Who can benefit?
The In-house training allows you to run the session to your preferred timescales and without moving your team off-site. It is planned following discussions with yourselves and is designed to ensure that it fits with your internal requirements. The sessions can be designed to help and support any group or team within a company, however, the biggest beneficiaries tend to include the following:
Sales Teams & Professionals
LinkedIn offers Sales and Business Development teams an exceptionally powerful tool for prospecting and lead generation as well as a perfect way to increase visibility with prospects and clients alike. Even using the free LinkedIn account, sales professionals can quickly target new opportunities, identify key people in target companies and find very focused referral opportunities.
If you have invested in Sales Navigator then you have an incredibly powerful tool at your disposal but it’s important to get it working for you effectively. The Sales Navigator training can ensure that it is set up to help you initially and then start to tap into the key opportunities and information that it can offer.
General Business Teams
The general business sessions will often include team members from across the whole company and usually starts from the position of “I’m on LinkedIn but I don’t really know how to use it”. We work through how to position the company and its employees on LinkedIn, its use for business development, marketing and general visibility as well as networking and word of mouth. An ideal start point for companies looking to integrate LinkedIn into their key customer facing activities.
Marketing Teams
The range of content and push marketing options on LinkedIn offers a solid marketing platform for integrated marketing opportunities, passive visibility and proactive lead generation activities. We look at both the range of marketing possibilities on offer as well as examine the paid advertising solutions available from LinkedIn if required.
Recruiters and HR
LinkedIn has historically attracted recruiters, both internal and agency based. Although it offers a number of paid options in this respect, there is also massive value available from using the basic account. Here, we look at topics such as using LinkedIn’s search to identify potential candidates, developing a Company Profile which attracts, Social recruiting options and how to promote job opportunities and the company successfully.
Delivering the session
The training itself can be delivered either in person, which remains my preferred way of training, or online via Zoom, Teams or your preferred software.
For face to face training, transport is included within the quoted price and the sessions will tend to be either half-day or full day format, according to your preference and the areas that are to be covered.
With online sessions, I recommend that the training is divided into sessions of 2 hours – when multiple sessions are required, then this is delivered on separate days to allow the best possible intake of the information as well as reinforcement and checking of the areas covered.
After the session:
Following the session, you will receive a set of key resources:
– comprehensive notes covering everything we’ve covered
– a customised profile checklist
– video resources on the search possibilities we covered (and additional updates)
– ideas on a content and engagement plan.
These resources will guide you in putting all of the elements we looked at into action and supports the 2 months email support that also comes as part of the training, allowing you to implement the training with focus and purpose.